West Bromwich ( BROM-itch), commonly known as West Brom, is a market town in the borough of Sandwell, in the county of the West Midlands, England. Historically part of Staffordshire, it is 5 miles (8.0 kilometres) northwest of Birmingham. West Bromwich is part of the area known as the Black Country, in terms of geography, cultures and dialect. West Bromwich had a population of 103,112 in the 2021 Census.
Initially a rural village, West Bromwich's growth corresponded with that of the Industrial Revolution, owing to the area's natural richness in ironstone and coal, as well as its proximity to canals and railway branches. It led to the town becoming a centre for coal mining, brick making, the iron industry and metal trades such as nails, springs and guns. The town's primary economy developed into the engineering, manufacturing and the automotive industry through the early 20th century. During the Second World War, West Bromwich experienced bombing from the German Luftwaffe. It also suffered heavily during recessions in the mid 1970s, early 1980s and late 2000s.
The town is known for its football club West Bromwich Albion, who have played in the town since the club's formation in 1878. It is also home to parts of Sandwell Valley Country Park and Sandwell Valley RSPB nature reserve.
History
Origin and etymology
West Bromwich was first mentioned as Bromwic ('broom village') in the Domesday Book of 1086. It is believed that it may have originally been part of the Handsworth parish. A Benedictine priory existed in West Bromwich from the 12th century around which the settlement of Broomwich Heath grew. In 1727, the town became a stop on the coaching road between London and Shrewsbury and the beginning of its growth dates from this time. The prefix 'West' serves to distinguish it from the village of Castle Bromwich, around 8 miles (13 km) to the east on the other side of Birmingham.
Development
In the 19th century, coal deposits were discovered, ensuring that the town grew rapidly as an industrial centre, with industries such as spring, gun and nail making developing. Well before the end of the 19th century, West Bromwich had established itself as a prominent area to match older neighbouring towns including Dudley and Walsall.
In 1888, West Bromwich became a county borough, incorporating the village of Great Barr. It was expanded in 1966, acquiring most of the boroughs of Tipton and Wednesbury as well as a small section of Coseley urban district, before joining with the neighbouring county borough of Warley (which contained the towns of Rowley Regis, Oldbury and Smethwick) in 1974 to form the Metropolitan Borough of Sandwell.

Charlemont Hall, built during the 1750s, stood on the west side of the present Charlemont Crescent, in the Charlemont and Grove Vale district of the town. Charlemont Hall was described c. 1800 as "a lofty neat-looking house of brick, faced with stone, with iron palisades etc. in front." An east wing was added in 1855. The last occupant was the widow of Thomas Jones, town clerk of Wednesbury 1897–1921. The house was demolished in 1948, and is now covered by a number of smaller detached homes. Much of the surrounding area was developed during the 1960s as the Charlemont Farm housing estate, which is a mix of private and council housing.
The population of West Bromwich suffered heavily in the Cholera epidemic of 1831 which spread northwards into the town. A temporary board of health was set up and a hospital opened in the former Revivalist chapel in Spon Lane. The natural gradual slope of the land provided drainage within the soil, however, urbanisation made this increasingly difficult and drainage along the streets was described as inadequate. The West Bromwich Town Improvement Commissioners was established in 1854, and they tackled the drainage problem in the town. They appointed members to new titles and in the 1880s bought land in Friar Park for a sewerage farm.
Under the Reform Act 1832, West Bromwich became part of the new southern division of Staffordshire, and under the Representation of the People Act 1867 it was transferred to the parliamentary borough of Wednesbury. Under the Redistribution of Seats Act 1885, the borough of West Bromwich became a parliamentary borough returning one member. In 1885, it was held by the Liberal Party but from 1886 to 1906 it was held by the Conservative Party before being held by the Liberal Party again until 1910 when the Conservative Party regained the area which they held until 1918 under the representation of Viscount Lewisham. In 1918, it was won by Labour who held it until 2019, when Nicola Richards was elected as MP. Prior to that the constituency was held by Labour except for the period between 1931 and 1935 when it held by the National Unionists.

20th century
By the outbreak of World War I in 1914, many of the older houses built to house workers during the Industrial Revolution were becoming unfit for human habitation. Sanitation was inadequate, decay was rife, and the homes were becoming a danger to the health and safety of their inhabitants. After the end of the war, the local council started building new homes to rehouse people from the rundown town centre. However, there are still many late 19th century and early 20th century buildings around the centre of West Bromwich.
The first council housing in West Bromwich was built in 1920 on the Tantany Estate to the north of the town centre. Within 20 years, several thousand council houses had been built by West Bromwich County Borough Council. The largest developments were mostly in the north of the town, including the Charlemont Farm Estate around Walsall Road, and the Friar Park Estate near the border with Wednesbury.
The town suffered significant damage from air raids in World War II, with 58 civilian deaths, most in the raids of 19 November 1940 around Oak Road and Lombard Street to the west of the town centre. There were a few other less severe raids during the war on parts of West Bromwich including Stone Cross and Tantany, with no fatalities. This occurred on the same night as the Birmingham Blitz, which resulted in thousands of casualties, as well as the less severe raids on nearby Dudley and Tipton.

The first major postwar council housing development was the Harvills Hawthorn Estate near Hill Top, which was completed in 1948.
Substantial immigration from the Commonwealth took place in West Bromwich during the 1950s and 1960s, with most of these hailing from the Indian subcontinent, although a significant number of Afro-Caribbean immigrants also settled in West Bromwich. The majority of these immigrants settled in the older parts of the town that were mostly made up of Victorian and Edwardian terraced houses. West Bromwich made national news in 1955 when an Indian man (Bhikabhai Patel) was employed by the town's transport department, and almost all the drivers and conductors went on strike in protest.
The local road network was also greatly increased during the 1960s and 1970s. West Bromwich is at the extreme northern end of the M5 motorway, with junction 1 serving the town on the A41 road. Traffic passing through West Bromwich on the main route from Wolverhampton to Birmingham was soon diverted along the new dual carriageway, the Northern Loop Road (also known as The Expressway), after its opening in 1972, with another dual carriageway being built to link The Expressway with neighbouring Oldbury.

West Bromwich County Borough was expanded in 1966 to include the bulk of Tipton and Wednesbury, while a small part of the south-eastern section of the town was absorbed into the new Warley County Borough which was centred on neighbouring Oldbury, Smethwick and Rowley Regis. The actual town boundaries of West Bromwich were also altered at this time, placing the Friar Park estate in Wednesbury, while the Hateley Heath area of Wednesbury was now within the borders of West Bromwich township.
As with many other parts of the Midlands, West Bromwich was hit badly by the recessions of the mid-1970s and early 1980s, resulting in mass unemployment across the town, exceeding 20% in some districts.
Queen's Square shopping centre opened in the town centre in 1971, providing shoppers with a 60-unit indoor shopping centre and an 850-space multi-storey car park. It cost £3million to build. The smaller King's Square shopping centre also opened in the town in 1971. On 8 December 2011, 40 years after the opening of Queen's Square, Sandwell Council announced that Queen's Square would be refurbished at a cost of £5million. By this stage, the centre was falling into disrepair and only 33 of the 61 available units were occupied. Once again, West Bromwich had been hit hard by another recession, with local unemployment running high again, as well as a high vacancy rate for commercial and industrial units.

Many local towns, particularly Dudley, lost many of their major stores around the time that the Merry Hill Shopping Centre which was developed at Brierley Hill during the second half of the 1980s as businesses looked to take advantage of the Enterprise Zone incentives that the centre offered. West Bromwich's fortunes as a retail centre were seriously affected by the Merry Hill development. This contributed to the closure of its Marks and Spencer store on 25 August 1990, along with the Dudley store, to be replaced by a new store at Merry Hill, with most of the staff at the new store being transferred from either West Bromwich or Dudley. British Home Stores also pulled out of the town around the same time, and a new store at Merry Hill which opened in November 1989 also spelled the end of the Dudley store.
The town lost another big retail name in 2005 when the Littlewoods store closed as part of the retailer's decision to switch wholly to online shopping; the unit has since been taken over by New Look. Retail developments around Oldbury, beginning with the SavaCentre hypermarket in 1980, have also affected trade in West Bromwich. The recession beginning in 2008 has pushed the town centre further into decline, a notable casualty being the Woolworths store which closed on 30 December 2008 as a result of the retailer going into liquidation; the building was not re-occupied until Home Bargains took it over in 2012.
Several more factories have closed in more recent years as manufacturers look to countries where the labour is cheaper, but West Bromwich remains a relatively busy industrial area despite the decline of the last 35 years.
West Bromwich's road links were further enhanced in 1995 on the completion of the Black Country Spine Road which also by-passes Wednesbury and the east of Bilston. The completion of this new road opened up several square miles of previously inaccessible land, and has allowed several major businesses to set up along the route. This has helped relieve some of the unemployment problems in West Bromwich, although most parts of the town still have the highest unemployment rates in the West Midlands.
21st century
West Bromwich was among the many towns and cities in England affected by the widespread rioting in August 2011. On 9 August, shops closed their doors early to combat looting and vandalism; this was followed by widespread acts of vandalism and violence followed. Police closed the main roads leading into the town until the following morning.
The town has enjoyed something of an economic revival since July 2013, when, after a large scale demolition of an area including the school known as Cronehills, the New Square shopping and entertainment complex opened in the town centre on land adjoining the existing Queen's Square shopping centre.
The mixed success of West Bromwich Albion F.C. has also had a significant impact on the town's economy, particularly during the club's successful era of the 1960s and 1970s when it frequently competed in the top division of English football, won the FA Cup and qualified for European competitions on several occasions. Attendances were high during this era, but slumped during the 1980s when the club's on-the-field fortunes began to decline and culminated in relegation in 1986, at a time which the local economy had already suffered a sharp decline. Albion did not play in the top flight again until 2002, and remained a regular presence in the FA Premier League until 2018, during which time the club attracted a level of average attendance not seen since the late 1970s.
The archives for West Bromwich Borough are held at Sandwell Community History and Archives Service.
Governance
The town is divided into two constituencies: Tipton and Wednesbury and West Bromwich.
West Bromwich is served by Sarah Coombes (Labour Party), who was elected on 4 July 2024.
Tipton and Wednesbury is served by Antonia Bance (Labour Party), who was elected on 4 July 2024. Betty Boothroyd had previously served as the constituency's MP and she was the
first female Speaker of the House of Commons.
Demography
At the 2021 census, West Bromwich's built-up area population was recorded as having a population of 103,112. Of the findings, the ethnicity and religious composition of the wards separately were:
The religious composition of the built-up area at the 2021 Census was recorded as:
Climate
The climate in this area has mild differences between highs and lows, and there is adequate rainfall year-round. The Köppen Climate Classification subtype for this climate is "Cfb". (Marine West Coast Climate/Oceanic climate).
Features
Engineering and chemicals are important to the town's economy, as it played a crucial part in the Industrial Revolution during the 19th century and still retains many manufacturing jobs to this day, despite a steady nationwide decline in this sector since the 1970s.
Sandwell General Hospital (on the site of the former Hallam Hospital) is located near the town centre. It is currently part of the Sandwell and West Birmingham Hospitals NHS Trust, one of the largest NHS teaching trusts in the United Kingdom.
William Legge, 2nd Earl of Dartmouth had his seat at Sandwell Hall. Legge was unusual as an aristocrat of this period by being a Methodist and attending the Wednesbury Methodist meetings, where fellow Methodists – many of them colliers and drovers – knew him as "Brother Earl".
West Bromwich Town Hall, situated in the centre of the High Street, is a Grade II listed building. It was built between 1874 and 1875 in brick and stone to an Italian Gothic design, and its interior reflects the Victorian interest in Gothic and Medieval architecture. Its Grand Organ, built in 1862, is considered to be of historic importance for its musical and technical qualities.
West Bromwich Manor House, Hall Green Road, was built by the de Marnham family in the late 13th century as the centre of their agricultural estate in West Bromwich only the Great Hall survives of the original complex of living quarters, agricultural barns, sheds and ponds. Successive occupants modernised and extended the Manor House until it was described in 1790 as "a large pile of irregular half-timbered buildings, black and white, and surrounded with numerous out-houses and lofty walls." The Manor House was saved from demolition in the 1950s by West Bromwich Corporation which carried out an extensive and sympathetic restoration of this nationally important building.
The Oak House is an historic building in the Greets Green area. Its exact date of origin is uncertain, but in 1634 it was owned by the Turtons. John Wesley preached there twice in the late 1700s. Reuben Farley gave it to the town as a museum, with the formal opening on 25 July 1898. In 1949 it was protected as a Grade II* Listed Building.
In August 2009, The Public arts centre designed by architect Will Alsop fully opened. By 2013, the venue was attracting nearly 400,000 visitors a year and was bringing leading national and international artists to the town. Originally beset by problems before opening, in May 2013, it was revealed that Sandwell Council were considering borrowing a substantial amount of money to repurpose the £70 million building and lease it to Sandwell College to provide a new sixth form centre to complement the recently opened Central Campus in the town.
A large portion of the town centre was procured by Tesco for the development of a Tesco Extra store and shopping centre called New Square, West Bromwich which has been built on top of the old hospital. In the early 2000s the tenants of homes and businesses have slowly moved out of the site to make way for the development. Cronehills Primary School (staff and pupils) relocated to the newly built Eaton Valley Primary School, which opened in September 2009. The police station relocated to a brand new building the other site of the ring road. Major works started on the site during October 2011 and the development was completed by late spring 2013.
Dartmouth Park, opened in 1878 by William Legge, 5th Earl of Dartmouth, lies to the east of the town. Beyond Dartmouth Park is Sandwell Valley, which contains Sandwell Valley Country Park and Sandwell Valley RSPB nature reserve. The 660 acre country park is located on the River Tame, in the middle of the urban conurbation between Birmingham and West Bromwich. The RSPB nature reserve is adjacent, and attracts over 150 different bird species. There are also two farms on the site that are open to the public: Sandwell Park Farm and Forge Mill Farm.
Religion
West Bromwich is a culturally diverse area with many places of worship for several different religions.
At the time of writing (2023), The Church of England provides the most places of worship across the geographically wider West Bromwich Deanery (taking in West Bromwich, Hill Top, Stone Cross, Carter's Green, Holy Trinity, All Saints, St Andrew's, St Francis, Friar Park and others) which contains nine Anglican churches. Other Christian denominations are present, including Roman Catholic, Seventh-day Adventist, Methodist, Baptist, Elim Pentecostal, Assemblies of God and other independent churches. The deanery of West Bromwich is under the Anglican Diocese of Lichfield.
There are also a large number of Sikhs in the area. There are many Gurudwaras. Sikhs have settled in the area since 1950, when the first influx of immigrants came. The oldest Gurdwara in West Bromwich is the Gurdwara Guru Har Rai Sahib Ji on High Street. Other Gurdwara's include Guru Nanak Gurdwara on Edward Street and Gurdwara Sachkhand Ishar Darbar on Vicarage Road.
Hindus have had a formal place of worship in West Bromwich since the opening of the Shree Krishna Mandir in 1974, in a converted church once called Ebenezer Congregational Chapel, which had closed in 1971. It was damaged by fire on 8 December 1992, the same date that a Mandir in Birmingham and another in Coventry were damaged in arson attacks. It was believed to have been connected to religious violence in India that was spreading into communities in Britain.
In 1875, being locked out of a packed Evangelist meeting in Birmingham caused John Blackham of Ebenezer Congregational Church to start the Pleasant Sunday Afternoon Movement.
Transport
Railway
West Bromwich railway station was opened by the Great Western Railway on its route between Birmingham Snow Hill and Wolverhampton Low Level on 14 November 1854. The trackbed of that line is now served by the West Midlands Metro light rail (tram) system with West Bromwich having seven tram stops: The Hawthorns, Kenrick Park, Trinity Way, West Bromwich Central, Lodge Road West Bromwich Town Hall, Dartmouth Street and Dudley Street Guns Village. The nearest main-line railway station is now Sandwell & Dudley railway station, approximately one mile (two kilometres) away in Oldbury town centre. Though services to Stourbridge Junction, Worcester Shrub Hill, Worcester Foregate Street, Birmingham Snow Hill and Birmingham Moor Street call at The Hawthorns railway station. There was previously a railway station on Newton Road, which was located a mile away from the town centre; it was on the Grand Junction Railway that ran from Birmingham New Street to Stafford via Wolverhampton High Level and Walsall. This station closed in 1945 and, although it moved twice between 1863 and 1902, only the line remains in use for the services from Walsall to Birmingham, Wolverhampton and Liverpool Lime Street.