This Man, often called the Dream Man, is a conceptual art project and hoax created by Italian sociologist and marketer Andrea Natella. In 2008, Natella created a website called "Ever Dream This Man?" describing a supposed mysterious individual who has reportedly appeared in the dreams of numerous people around the world since 2006. The story gained widespread attention in the late 2000s. In 2010, Natella revealed that the site was a hoax as part of a guerrilla marketing campaign.
Key Facts
| Subject | This Man |
| Category | Internet hoax |
| Reading time | 1 min · Intermediate |
| Key date | 2008 |
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